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General Presentation & Marketing If you're in business for yourself or looking to start, this is the forum for discussion and Q&A.

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Old 08-22-2016, 03:48 PM   #1
Dagwood56
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Question about presentation

Over this past year I've had to change direction a bit and shelve my idea of participating in juried art shows and selling printed and framed large work because of budget. So I recently opened an account with a Print on demand art site, but I wanted a way to stay in brick and mortar also.

Over the 4th of July weekend I stumbled upon an idea I frankly had given little thought to; selling matted and bagged 4x6 prints in local gift shops. I never really thought there could be a market for a 4x6 print, but after seeing some at a local farmers market and then googling about it, I discovered people do sell and buy this size. I costed everything out and my husband said it would be affordable to try.

So, my questions are this :

1] I realize the shop owner would make the final decision on how many prints they wanted at a time, but would it be reasonable to say 25 per store?

2] Prints will be in a 5x7 white mat and inside a sealed plastic bag with my business card. Would you put the card in front of the mat or behind it? The card will be loose.

3] Would a basket or a small decorative shoe style box be best to hold the prints? Or would that be up to the shop owner?

4] Should I provide a card with my artist statement to be displayed with the display of images, or is that not necessary in this case?

5] What do you think overall of the idea? Have I forgotten anything important?

It won't be a big money maker I realize that, but as I've explained to my husband and much to his dismay, this venture for me really isn't about making a lot of money, its about getting my work out in the public eye as much as I can.
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Old 08-23-2016, 10:39 AM   #2
icassell
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Carol, I haven't a clue how to do the marketing thing as I've never tried my hand at it, but wish you the best success in your venture!
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Old 08-23-2016, 01:08 PM   #3
Dagwood56
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Thanks Ian.
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Old 08-26-2016, 08:02 AM   #4
MikeBel
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Good Luck with your venture! My thoughts below:

1] I realize the shop owner would make the final decision on how many prints they wanted at a time, but would it be reasonable to say 25 per store?

See #3; depends how many fit

2] Prints will be in a 5x7 white mat and inside a sealed plastic bag with my business card. Would you put the card in front of the mat or behind it? The card will be loose.

No business card. I would try a stamp on the back of the mat with your name, website, phone. That way your info is always with your image. Most people who buy a photo would probably lose your business card pretty quickly.

3] Would a basket or a small decorative shoe style box be best to hold the prints? Or would that be up to the shop owner?

I'd try the box idea. Have a sample with photos in it when you go to the stores to pitch your idea. Make it easy for a shop owner to say yes to you. No sense giving them extra work to do to show your photos, plus they may just throw them on a counter; bad presentation potential.

4] Should I provide a card with my artist statement to be displayed with the display of images, or is that not necessary in this case?

Yes. When I see these types of local displays I like seeing the back-story of the local artist. It also shows the store owner didn't just buy a bunch of stock photos to sell. But keep it short and sweet; no one wants to read a book.

5] What do you think overall of the idea? Have I forgotten anything important?

Pricing. Store will take, what, 30%? Make sure you're making something to pay for all expenses and some profit. I understand money isn't your #1 motivator but doing a lot of work for no profit gets old quick. You need to stay in the game for awhile to get your name recognized.
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Old 08-26-2016, 08:58 AM   #5
Dagwood56
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Thanks for the feedback Mike. I did take the store owners commission into consideration when I did the numbers and I will still make a small profit after deducting costs to produce.

I do have a short artist statement that I've used in the past, but I will tweak it a bit more for store use. I did think that people would probably want to know about the artist, but wasn't sure. Like you said it is nice to know some back-story.

I see your point about the business card, but I can't possibly afford to have a stamp made. My photos are all signed, I was simply going to include the card as a way to promote my website, and POD site. I also have my email listed on my card. I don't use a phone number, there is no reason people need to call me for anything, its not like I do individual shoots, I photograph flowers.

Thanks again you've helped a lot.
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